Social networking is the practice of using a dedicated online platform to maintain contacts, interact and collaborate with like-minded individuals, peers, friends and family.

If you are collaborating in social networking, it suggests that you are exploitation social media sites, additionally called social networks, to attach to others. A number of the foremost fashionable social media sites ar Facebook, Twitter, Instagram, Snapchat, LinkedIn, and Pinterest.

According to Statista, the highest ten social networking sites as of Jan 2022 were Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Facebook traveller, Douyin QQ, and Sina Weib.

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Why Social networking is Important?

Social networking  is vital as a result of they permit individuals to develop relationships which may not be doable thanks to distances of place and time. They additionally helps boost business productivity once used for publicity, marketing, and advertising functions.

What are the advantages of Social Networking?

The benefits of Social networking  is embody their ability to assist individuals connect and keep up-to-date with family, friends, and new contacts the chance they provide businesses to plug their brands; their ability to unfold helpful, even vital, info instantly to people and establishments.

Social networking sites 

Here I will share some Social networking sites 

  • Facebook

Facebook users produce profiles, share data, send messages and post standing updates on their "walls." graded the foremost active social networking platform by Data Reportal, Facebook has over a pair of.9 billion active users. In 2021, the corporate was renamed Meta to mirror its business on the far side simply social media.

  • YouTube

This standard video-sharing web site allows users to share, upload, and post videos and vlogs per world Media Insight, YouTube has over a pair of billion monthly active users.

  • WhatsApp

This free instant electronic messaging app lets users send text messages, create video and voice calls, and share documents per WhatsApp, it's over a pair of billion users worldwide.

  • Instagram

This free social media platform allows users to share long and short-form videos and photos. it's primarily designed for iOS and automaton smartphone users, however a desktop version is additionally on the market. However, sharing and uploading of content is barely on the market through the Instagram app. conjointly owned by Meta, Instagram has over a pair of billion monthly active users as of Gregorian calendar month 2021, per CNBC.

  • TikTok

This app is employed for sharing and creating customized short videos. TikTok caters to a younger audience and is standard for being a full of life and fun-to-use social networking platform. per the Business of Apps report, TikTok has over one.2 billion users as of the tip of a pair of021.

  • Twitter

Launched in 2006, this social media platform allows users to share their thoughts and opinions with a broad audience by posting messages referred to as "tweets" that contain up to 280 characters. per Data Reportal, as of January 2022, Twitter has over 436 million users.

  • Pinterest

The Pinterest bookmarking web site allows users to avoid wasting and organize links to favorite on-line resources and destinations through "tagging." per Pinterest opposition., the platform has 431 million world monthly active users as of Gregorian calendar month 2021 -- a 6 June 1944 decrease over the previous year.

  • Reddit

Supported in 2005, Reddit provides a various assortment of forums and subforums-- conjointly referred to as "subreddits" on a spread of topics, as well as sports, breaking news and technology. Here, users will inquire into every other's posts, further as share news and content. per Reddit, it's over fifty million daily active users. This interprets into 430 million monthly users as of 2019, per the little Business journal.

  • Snapchat

This multimedia system app is used on smartphones running automaton or iOS. supported in 2011, Snapchat allows users to send footage or videos referred to as "snaps" to friends. These snaps vanish when they need been viewed. per Snap opposition., Snapchat has 319 million daily active users as of the tip of 2021.

 Pros of Social networking 

  • Allows individuals to attach with others, together with friends and family
  • Companies will reach new and existing shoppers further as build and strengthen their whole
  • Corporations will demonstrate their client service excellence

Cons of Social networking  

  • Helps unfold information
  • Complaints concerning firms will unfold and make promotional material problems
  • Costs to advertise and develop company profiles will be high
  • User namelessness will need caution

Aim of Social networking 

Social networking connects people and businesses by permitting them to share info, ideas, and messages. firms additionally use social networks to make and strengthen whole recognition, promote product and services, and answer client queries and considerations.